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Leon Business of the Week: AgriVision

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Wednesday, August 6, 2014

The sales and services AgriVision provides the community of Leon has been apart of the Decatur County area since 1936; however, it hasn’t always been known as AgriVision.

In 1936, Fred Daily, from Lineville, made an investment by opening up a John Deere store in Leon. He later sold the business to Ben Flora and Cecil Wooley, who created Leon Implement. In 1957, Don McGahuey purchased the business, changed the name to McGahuey Implement and maintained this family trade for 52 years. In 2009, the business exchanged hands again, under the name Barker Implement, before merging with A and M in January 2014, creating AgriVision.

AgriVision in Leon employs 20+ employees, providing a Parts and Services Department in addition to their Sales Department to farmers. AgriVision has 13 locations including Leon, Albia, Knoxville, Indianola, Winterset, Creston, Lenox, Clarinda, Masena, Massadonia, Red Oak, Pacific Junction/ Glenwood and Hamburg.

As part of AgriVision’s services, they have 4 parts and trailers that travel daily around to the stores. "We have a 90 percent parts fill rate," said Alan Couchman, Field Manager over parts and services. "If we don’t have it, we can have it later that day/morning...if it’s an emergency, we will make a special trip to retrieve the part."

AgriVision’s regular hours of operation are Monday through Friday, from 7:30 a.m. - 5:00 p.m., Saturdays, 7:30 a.m. - noon. To better service their customers during planting/harvesting seasons (Spring and Fall), they have extended hours, remaining open until 6:00 p.m. M-F, Saturdays until 4:00 p.m. and Sundays1:00 - 4:00 p.m. They also provide a call center after hours, available for support until 8:00 p.m..

"Technology is advancing the field," Couchman said. The business name has changed through the years as well as the designs and functions of John Deere tractors. One of the options in a John Deere tractor is GPS that farmers can purchase and use in their tractors to plant more accurately. This not only saves money, but increases yield.

AgriVision plays a crucial part in Leon, being an agricultural community, as well as the world. "We feed the world… we’re one of the most important industries in the world," Couchman said.

Couchman believes their customers return to AgriVision not only because of the necessity of their business, but because AgriVision works to get more involved with the farmer and provides services such as JDLink, another service that allows the farmer to know when there are problems with their tractor. An example of this is if the farmer is riding on the clutch too hard, someone from AgriVision will be alerted so they can alert the farmer.

In addition to providing sales/products and services to farmers, AgriVision is very active in the Leon community. They support many local organizations and events. "We support everything we could possibly support in town...from furnishing Gators for the school, rodeo, county fair and unload FFA fruit," Couchman said.

AgriVision values the support they receive locally and feels it is important to purchase everything they can locally. One example is all of their fuel for the trucks are bought from local gas stations.

The Leon Chamber wants to say thank you for the support AgriVision and their previous business owners has provided. We appreciate their continued hard work and dedication to the betterment of the Leon Community. Their support of numerous school and community projects do not go unnoticed as well as their importance to our world. We are very fortunate to have a dedicated sales/parts and services store in town, and we look forward to many more years of success!